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Jimmy Burner x Screwston Sole Pop-Up Shop Recap

Jimmy Burner x Screwston Sole Pop-Up Shop Recap

If you weren’t at the Jimmy Burner x Screwston Sole pop-up on Friday, then you missed out. In lieu of the Super Bowl, upon entering the store, guests had to choose which team —Patriots or Rams—  they think is going to win. Those of legal age, got to take a shot inspired by the team they chose. Throughout the store, guests were mingling, dancing, drinking and shopping. The backdrop of DJ Weaux combined with the lively sounds of conversation created a dynamic ambiance. The event drew a diverse crowd.

“I’m in my own lane completely. I’m competing with myself,”

Burner said. At the pop-up, he dropped a capsule collection that included two-piece matching sets, outerwear and furs. His signature Bolt athletic wear and jeans were also at the pop-up for purchase. With bold colors and eccentric pieces, Burner made a statement. He is a trailblazer in the industry.

“We’re the first store
of our kind,”

Holmes said, and he’s not wrong. The store had three massive kiosks for customers to search shoes, apparel and accessories – making it easy to accessorize Burner’s collection. His store is truly a one-stop shop for a head-to-toe outfit, where customers can get “Jimmy Down.” On top of that, the plush seating around the store and the bar created a sociable atmosphere. The central location of the store —in the middle of Downtown Houston— makes it accessible to fashion junkies in every part of Houston.

“It was a perfect collaboration with a perfect designer and team. Nothing less than a movie was made”

DeMarr Holmes, owner of Screwston Sole, said about the event. He feels that it was a huge success.

“This is just a peek
at what’s to come,”

Burner said about the pop-up. This is only the beginning for both Jimmy Burner and Screwston Sole. Big things are coming for both entities, so stay tuned!

By |2019-02-05T20:19:20+00:00February 5th, 2019|Fashion, News|0 Comments