On Friday, Jan. 25, 2019, local fashion designer, Jimmy Burner, is collaborating with Screwston Sole, to host a Super-Bowl pregame pop up shop debuting his latest capsule collection. The pop-up is a sip-and-shop, and there will a live DJ as well as food and drinks available to attendees while they shop and mingle. It will take place from 5 – 8 p.m. at the Screwston Sole storefront Downtown.
“The Super Bowl collection is really just a bunch of pieces I’ve always wanted to do,” Jimmy Burner said. “It’s what I call a ‘capsule collection’— you get furs, dresses, jackets, jeans … it’s a huge collective,” he continued with excitement. Sneakerheads and fashionistas won’t want to miss this. Jimmy Burner’s designs are avant-garde — the pieces featured at this pop-up are a blend of inspiration from people, art and music. There’s no singular underlying theme that ties the pieces together, other than that they are designed to wear to the Super Bowl and its related events. The designer is excited to showcase and sell his merchandise at a central location for easy access anyone in Houston.
“When I met with DeMarr we just vibed. I’m not going to collab with you, if I don’t vibe with you,” Burner said about the collaboration with the Screwston Sole owner. Together, the two are offering an innovative way for customers to experience Houston’s distinct flavor of fashion.
Screwston Sole is a consignment shop, located in Downtown Houston that recently opened in December 2018. The store is dedicated to sneakerheads and hype beasts alike, featuring high-end labels such as Gucci, Supreme, Balenciaga, Prada, Adidas and more.
“We wanted to differentiate ourselves from other consignment stores”
– DeMarr Holmes (Screwston Sole owner)
What sets Screwston Sole apart from its competition? Though it’s primarily a sneaker consignment store, Holmes combined his love for sneakers with his wife’s love for fashion, to create a space offering both elements. They are operating what Holmes refers to as a “smart store.” Screwston Sole has limited inventory items on its walls. Customers use kiosk technology to navigate product inventory and customize their order. They can search by color, size, brand and other features via the touch-screens placed around the store – the shopping experience is entirely digital. Finally, the shop also houses a bar, giving customers the opportunity to drink and socialize while they shop. You can even order a drink while you’re trying pieces on via iPads in the dressing rooms!
In his search for a collaboration partner, Holmes was looking for someone with not only a local and growing following but also someone with a fresh creative concept – someone like Jimmy Burner. The up-and-coming designer has built brand around genderless pieces and boundary-pushing fashion concepts.
On the whole, both entrepreneurs have a mutual creative vision. Jimmy Burner wants to break boundaries and design pieces that no one can find in any other store. Holmes and his wife hope to attract big brands to Houston and bring a new life to the fashion scene in the city. Screwston Sole is one of the first steps in bringing the streetwear style found in New York, L.A. and other major cities to the heart of Houston. Together, the two fashion gurus are redefining the term “urban fashion” and putting Houston on the map as a fashion capital of the world.